A slow loading website can be a major disruptor of your customer flow.
A faster loading website not only provides a better user experience, it can also improve search engine rankings.
There are several factors that can affect site speed, including the size of the images and other media on the page, the amount of code used to create the page, and the hosting or server that the website is on.
Some ways to improve site speed include:
- Optimizing images by reducing their file size.
- Minimizing the amount of code used on the page.
- Using a Content Delivery Network (CDN) to distribute the website's files to users from a location that is closer to them.
- Enabling browser caching, which allows the browser to store some of the website's files locally so that they don't need to be downloaded again on subsequent visits.
- Using a fast web hosting service that is optimized for speed and performance.
- Using a website performance optimization tools to analyze and improve the speed of the website.
While improving site speed is crucial, it's also important to balance this with the functionality and design of the website, as well as its accessibility.